Aero is a speculative exercise in exhibition identity, exploring the intersection of luxury, technology, and motion. Conceived as a study in restraint and impact, it imagines how material, atmosphere, typography, and presence might manifest in a tech-adjacent exhibition space. SCOPE
Custom Wordmark
Metallic Applications
Stationery
Exhibition Collateral

Social Media
Digital Landing Experience








Challenge
How can an exhibition identity communicate luxury and technological innovation without falling into the expected or formulaic?


Solution
Through typographic restraint and atmospheric cues drawn from motion and material, Aero explores how identity can balance refinement with impact.


Outcome
A visual language that feels both futuristic and composed, suggesting how a tech-adjacent exhibition might project an image of innovation across physical and digital touchpoints, while remaining understated.















Application of the “ro” ligature as a monogram. Used selectively across stationery to reinforce Aero’s structural core.














Left: Source type, All Round Gothic.
Right: Re-drawn wordmark, adapted into circle-grid.The custom wordmark was developed from All Round Gothic, then expanded into a circle-grid system. Two optical weights were designed: a thinner cut for digital and general use, and a thicker cut reserved for metallic applications only. This dual approach creates both flexibility and hierarchy within the identity.
 






Exhibition boundary envisioned in the “ro” ligature form. The navigation plan reinterprets the mark as spatial framework.